Say you own a wig shop. And you’ve got to come up with a catchy name for your new phoney-hair based venture. The thing is, it’s not a clown wig shop in which case you could get away with something ‘crazy’ like the Big Top Wig Shop. It’s a real wig shop for people who don’t enjoy being as bald as they currently are. It’s a tricky one alright. After a few brainstorming sessions you draw a blank and decide to go with the first thing you thought of…